by Rajan Singh | Jul 5, 2023 | LinkedIn Posts
“At 60 miles an hour, the loudest noise in the new Rolls-Royce comes from the electric clock” In 1958, David Ogilvy wrote the above ad headline. To date, nobody has written a better automobile ad. How much time did it take to write these 17 words? Three...
by Rajan Singh | Jul 4, 2023 | LinkedIn Posts
Last week, I jokingly asked my colleague, Nisha, “Does it bother you that we are not chasing the unicorn tag at HabitStrong?” She said, “Even if my neighbor built a unicorn, I couldn’t care less. What matters to me is that I look forward to our work — it should...
by Rajan Singh | Jul 3, 2023 | LinkedIn Posts
When I was writing my MBA application essays for US B-Schools, I found myself in a fix. Throughout school and college, I hadn’t written even one page of half-decent prose. How would I write these highly demanding essays? Fortunately, Vinod Thomas, my friend and IPS...
by Rajan Singh | Jul 1, 2023 | 2023, Newsletter
When you consume information, the information consumes your attention. And between information and attention, the scarcer resource, unquestionably, is your attention. So optimize how you allocate your attention. For better or worse, we have an endless supply of blogs,...
by Rajan Singh | Jun 30, 2023 | LinkedIn Posts
All you have is 30,000 hours. That’s it. Today, there is a new ‘gold’ in town — no, it is not bitcoin. It is not oil. That is what Instagram, Facebook, and others are fighting for — our time and attention. Only we have the gold they need. Only...
